Master in Marketing Analytics and Artificial Intelligence
Shape the future of marketing with Artificial Intelligence
The Master in Marketing Analytics and Artificial Intelligence is designed to equip future marketing experts with the skills to design, automate, and optimise marketing strategies using artificial intelligence. This programme offers a comprehensive and forward-looking curriculum, aligned with the evolving needs of data-driven, AI-augmented marketing functions.
A Master Degree Granted
The Master in Marketing Analytics and Artificial Intelligence is granted degree status (Grade de master) by the French Ministry of Higher Education and Research and formally recognised as a national qualification.
This accreditation, derived from the European “bachelor’s, master’s and doctorate” (LMD) system, certifies the high standard of professional and academic competencies of the qualification at the national level.
Registered with the French National Register of Professional Certifications (RNCP), under the reference number 41189, Level 7 – equivalent to a master’s degree (Bac+5).
Top 100 Business Master's programmes worldwide
ESSCA's position in the QS rankings, one of the world's leading higher education rankings, reflects the quality of its academic portfolio and its growing attractiveness among students, alumni and employers worldwide.
Innovative solutions for a rapidly evolving sector
The Master in Marketing Analytics and Artificial Intelligence has been designed to meet the modern demands of marketing and growth professions with precision.
Its strength lies in a truly hands-on approach and a teaching method rooted in real-life case studies, carried out in an interdisciplinary setting. It also integrates the most advanced AI tools in the sector, combining generative and agentic AI with data analytics for end-to-end, data-informed marketing decisions.