Masterclass: Sustainable Marketing – How marketing can reach public health goals profitably?
Presentation
What is 'Sustainable Marketing- How marketing can reach public health goals profitably?'
“Sustainable Marketing” is a compulsory 24-hour course at the beginning of the MSc Marketing programme’s M2 specialisation year at KEDGE Business School. This interactive Masterclass session will give you insight in how a course session could look like (content, interactive and applied pedagogy) within the MSc Marketing programme at KEDGE.
First, this Masterclass will clarify why sustainability is a business challenge. Second, we highlight what role marketing can play in addressing this sustainability challenge. Finally, and most extensively, we will dive deep into an example of a global consumer goods firm that addresses a health issue and boosts its brand and profit at the same time.
We get to know the importance of wide external stakeholder collaboration, of securing internal support within the firm, of measuring effectiveness, and to ensure impact for our firm, consumers and society.
A time will be allocated to answer your questions.
Join us on 4th May at 6pm for this online masterclass accessible via teams!
The organizer
KEDGE Business School
Practical information
